Brand Strategist, Creative Director, Problem Solver, Cool Mom.

School portrait of me in 5th grade with short brown hair and glasses, wearing a white shirt, black tie with white dots, and a plaid vest against a blue background.

Hi! I’m Christa.

I help brands and teams figure out what’s next and build the strategy to get them there. You’ll find me (and my cool fam) in Michigan on the best lake in the world.

How can I help?

  • An assortment of red and white objects on a red background, including cans of Thirst Quencher Cherry Vanilla soda, cherries, dice, a skateboard, sunglasses, guitar, guitar picks, a microphone, cords, and decorative items.

    Product Innovation & Launch Strategy

  • A man in a blue sports shirt with the text 'Experience is Everything' and the Brunswick logo, celebrating with a fist pump and a big smile, while another man behind him cheers.

    Brand Evolution & Positioning

  • Close-up of a hand holding a can of Locals Light American Lager beer against a colorful, abstract background.

    Executive Visioning & Alignment

  • A woman wearing athletic clothing and colorful shoes is performing a box jump exercise indoors against a mountain landscape backdrop. The space has wooden walls, a fan, and weightlifting equipment.

    Campaign Strategy & Execution

  • Close-up view of a water bottle with colorful art and a pair of sandals with a blue strap and an orange buckle on a wet log near a river, with green trees in the background.

    Brand Partnerships & Collaborations

  • A logo with a large yellow and black letter V above the word 'Vinely' on a light background.

    Product Naming & Brand Architecture

  • People moving a large framed artwork in a modern office space with minimalistic furniture and a colorful rug.

    Creative Direction & Concept Development

  • Cartoon image of two men in white bowling shirts having a conversation against a blue background. One man labeled 'Phil' says, 'I bowled a tournament as Elvis once.' The other man labeled 'Mo' responds with a speech bubble that says, 'Wow. That's radical' with the word 'radical' stylized.

    Copywriting & Art Direction

Some cool companies I’ve worked with:
Short’s Brewing, Billy Strings, Merrell, Chaco, Brunswick Bowling, Steelcase, Amway, Leland Furniture, Landscape Forms, Animal Ventures, New Holland Brewing, Spillway Lodges.

Let’s Chat →